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Create Market Insight using Driving Forces

The decisions you as Product manager are taking will have an impact on your product for many years to come. Product success is often derived from...

Understanding the power of Value

In my work with product management I often see poorly designed Value concepts that  become useless. This is because we turn the Value-work into a...

Value based pricing – or not?

Value based pricing is claimed to be the way to price the products. The argument is obvious – value is typically what customers pay for! But how...

The answer to successful pricing and marketing:  Your Value Logic

Pricing is a new game. The market today allows many different pricing models.

How to communicate a crisp product value?

-In my current assignment as interim vP product management we often discuss how to communicate THE VALUE of our product.

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There are many more product training at Tolpagorni

Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

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