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Part 5: 10 Books for Product Marketing and Value Engineering

This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to...

Part 4: Elevator Pitch-Worthy Learnings from Shark Tank

Welcome to part one of our blog series on product marketing for product managers. We know the pain that product managers feel when they have to...

Create Products of Value for Your Customer

Let’s face it, selling products these days is both easy and difficult. Easy, because reaching customers round the world has become far simpler...

The Power of Consistency

We live in the time of information. In fact, we are exposed to so much information, in so many different channels at an extreme speed, there is no...

6 Steps to Convey Your Values Using Storytelling

Just communicating the core Value Proposition is not enough. We need to engage the customer in our value delivery with a memorable brand story....

Understanding the power of Value

In my work with product management I often see poorly designed Value concepts that  become useless. This is because we turn the Value-work into a...

Value Based Pricing – Or Not?

Value based pricing is claimed to be the way to price the products. The argument is obvious – value is typically what customers pay for! But how...

Value Calculators - Show ME THE MONEY!

About the same time as Apple launched the iPhone and Tom Cruse screamed “Show me the money” in his latest Hollywood production, I was given the...

A Structured Approach in Translating Products into Values

What if the value proposition of your products comes out from a structured process with predictable quality, instead of from an improvised and...

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