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Part 5: 10 Books for Product Marketing and Value Engineering

This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to...

Part 4: Elevator Pitch-Worthy Learnings from Shark Tank

Welcome to part one of our blog series on product marketing for product managers. We know the pain that product managers feel when they have to...

Part 3: Video and Product Marketing

Here is our third installment to Product Marketing for Product Managers series. If you are new,  check out our other blog posts on Product...

Part 2: Content Marketing for Product Managers

Product Managers, the Mary Poppins of the company have many different roles. They are taking care of the product, liaising with development,...

Part 1: Inbound Marketing for Product Managers

We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that product managers take on...

Create Products of Value for Your Customer

Let’s face it, selling products these days is both easy and difficult. Easy, because reaching customers round the world has become far simpler...

There's No Point Having Content Marketing Strategy If You Don't Use It

This concept isn’t a new one. As we know, content marketing is key. If you produce good content, you’ll generate more leads and drive more traffic...

The Power of Consistency

We live in the time of information. In fact, we are exposed to so much information, in so many different channels at an extreme speed, there is no...

What Can You Do to Support Your Customers Buying Behavior?

The purchasing journeys in the B2B arena are getting more and more complex. Since customers behavior are changing, it is becoming increasingly...

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Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

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