Tolpagorni Blog

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt arbetssätt till ett agilt arbetssätt. Under denna resa stöter alla på små och stora utmaningar som ger upphov till en mängd frågor. En av de återkommande frågorna vi ofta får är vad skillnaden mellan en agil ”Product Owner” och en produktchef är.

Before I start off on my journey and experience, I believe it’s good to give some background information. I previously worked in a technological start up in Singapore. It was my first ever `real´ job, and I was hired as a mechanical design engineer. As all start-ups are, I wasn’t just a mechanical engineer, I was virtually everything. It was truly a wonderful place to understand and grow professionally.

This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to also fill the shoes of a product marketer. This series is intended to give a good and bite-sized outline on Product Marketing that Product Managers can include in their roles easily and confidently.

Welcome to part one of our blog series on product marketing for product managers. We know the pain that product managers feel when they have to fill the shoes of a product marketer – that’s why this series has been designed to provide an outline of product marketing that product managers can confidently and easily follow while still fulfilling their own roles. If you’d like to see more, simply take a look at our product marketing section. And if you’d like to keep receiving our hints, tips and tricks, then subscribe to our blog!

Here is our third installment to Product Marketing for Product Managers series. If you are new,  check out our other blog posts on Product Marketing which might be relevant for you!

Produktledning är en central organisatorisk process som omfattar mer eller mindre alla delar av ett teknikintensivt bolag inom B2B. Produktchefsroll är avgörande för att säkerställa att produkterna är lönsamma över hela livscykeln. För att bli en framgångsrik produktchef behöver du bemästra många discipliner och vara en mästare på en hel del verktyg och metoder. Nedan har jag sammanställt åtta faktorer som du behöver ha koll på.

The product manager position
Product manager is a growing profession. We find PMs in global matrix giants but also in startup wannabies.

Guiding with a Job Description

The old-school way. The organization is built around functions and their reporting hierarchy.

The product manager might report to the Director of (Product area) PM who in turn has his boss in the vP of Product Management.

School book theory says you can only benefit from an investment if it is made in the bottle neck. How about using the concept in personal planning?