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What is wrong with a Unique Sales Proposition (USP)?

A sales manager I worked with used to say “If you are in a discussion in the company and realize you haven’t heard the word “customer” at all...

Skipping Product Manager job descriptions: Use Principles instead!

As a Product Manager, your role is inherently cross-functional and requires collaboration with many other functions: you will have to develop and...

The age of products has arrived

Can you feel the Product Beat?

10 years ago... ...products were sold face to face, once. A user sent direct feedback to the supplier. Sales...

Produktchef versus Product Owner

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt...

If you don’t know where you’re going, you’re likely to end up somewhere else.

If you’re a new product manager in a high-tech business, you’ve probably realized by now that your role is a very demanding one. While you may be...

Trends of 2018 in Product Management

The Product Leadership Day, that was held on 22 March 2018 had brought in about 200 participants with 10 speakers. We had a wonderfully beautiful...

Your customers aren't lab rats

Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market.

2017 Wrap-up: our favorite readings!

At Tolpagorni, Product Management has been divided into 4 segments.

Will product management be gone shortly?

Product management has been around since the McElroy P&G memo initiated the role back in 1931. But will it be gone soon?!

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There are many more product training at Tolpagorni

Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

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