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What is wrong with a Unique Sales Proposition (USP)?

A sales manager I worked with used to say “If you are in a discussion in the company and realize you haven’t heard...

Skipping Product Manager job descriptions: Use Principles instead!

As a Product Manager, your role is inherently cross-functional and requires collaboration with many other functions:...

The age of products has arrived

Can you feel the Product Beat?

10 years ago... ...products were sold face to face, once. A user sent direct feedback...

4 steps for phasing out your products

Traditionally End of Life methodologies have focused hardware companies. Where different production methods or parts...

Produktchef versus Product Owner

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från...

New Skill Model for Product Managers - Clarity over Comfort

Career development can be a huge challenge for product managers. Different organizations tend to define the role in...

Lever du med PowerPoint drömmar?

Under årens lopp har vi sett en rad olika strategier. Vi har sett Roadmappen med obegränsade resurser. Den...

Produktledning - inget för ynkryggar

 

Dagens snabba samhälle med teknikskiften, ökad konkurrens och pressade marginaler kräver produktledare som vågar...

How is it like being a PM in a Tech Start Up!

Before I start off on my journey and experience, I believe it’s good to give some background information. I...

Part 5: 10 Books for Product Marketing

This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers...

Part 4: Elevator Pitch-Worthy learnings from Shark Tank

Welcome to part one of our blog series on product marketing for product managers. We know the pain that product...

Part 3: Video and Product Marketing

Here is our third installment to Product Marketing for Product Managers series. If you are new,  check out our other

Part 2: Content Marketing for Product Managers

Product Managers, the Mary Poppins of the company have many different roles. They are taking care of the product,...

Building App's without coding?

The best thing about my role as a Product Management competence adviser at Tolpagorni is that I get to meet so many...

Part 1: Inbound Marketing for Product Managers

We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that...

The art of writing user stories

A ‘user story’ is an account given from the perspective of a particular end user, intended to help achieve a certain...

Create products of value to your customer

Let’s face it, selling products these days is both easy and difficult. Easy, because reaching customers round the...

There is no point having a good content marketing strategy if you don't use it!

This concept isn’t a new one. As we know, content marketing is key. If you produce good content, you’ll generate...

Speed Strategies to Vitalize your Existing Products

Ever heard any of these?

  • “How come this start-up has delivered a platform in two weeks and we can’t deliver a...

If you don’t know where you’re going, you’re likely to end up somewhere else.

If you’re a new product manager in a high-tech business, you’ve probably realized by now that your role is a very...

Communicating your roadmap

Ever wondered how to effectively communicate your roadmap to different stakeholders? Do you even know who your...

Elin Kindberg, Winner of Golden Sock Award 2018

The Golden Sock Award is presented to a product manager who is the Everyday Hero. We believe all product managers...

Trends of 2018 in Product Management

The Product Leadership Day, that was held on 22 March 2018 had brought in about 200 participants with 10 speakers....

Professional Networking and Collaboration

More and more in recent years, people are moving away from traditional methods of networking towards a more...

“I am not your b%$#!” said every product manager ever.

Are you a product manager under a huge amount of stress as a result of doing other’s people’s work? Then this one’s...

Win a Free Ticket to The Product Leadership Day!

You heard it right! We are giving out a free ticket to The Product Leadership Day 2018, our conference for Product...

Podcasts For all types of Managers

Here at Tolpagorni, we usually focus on Product Managers. However, today’s blogpost will be relevant for all types...

5 questions to Dariush Ghatan, co-founder of Pivot

Dariush has started several successful ventures. He is advisor or board member of other companies. He has also...

5 Questions to Markus Eriksson, Business Developer at Sandvik Coromant

Markus is currently a business developer with Digital Machining at Sandvik Coromant. Looking at his Linkedin...

5 questions to Karolina Jackson-Ward, Head of Product at Webforum

Karolina has worked in different roles within the IT industry in London and Stockholm. With her unique and diverse...

5 Questions to Niklas Rosvall, Chief Product Officer at Benify

Niklas has a commercial background within sales, marketing and business development in both B2B and B2C from...

Meet Petter Johnson, Product Manager at Arbetsförmedlingen

Petter Johnson is a Product Manager of digital services. He is currently responsible of a difficult task of moving...

Saeed Khan: "Product Management is an obsession!"

Saeed is one of the Keynote speaker who will be joining us at The Product Leadership Day. He has 25 years of...

5 questions to Love Thyresson, senior product manager at Net Insight

With almost 10 years of experience in Product Management, Love Thyresson is still very dedicated to technology which...

5 questions to Anna-Karin Lindblom, Director of Product management at FLIR Systems

On The Product Leadership Day 2018, 11 speakers will share their product management secrets. Learn more about one of...

Is your Strategy a PowerPoint Dream?

At Tolpagorni, we’ve made it our business to develop product strategies, advising companies on how best to navigate...

Reusable Product Management to vitalize you product

There is a hidden strategy that we often find among the top performing product managers in technology intensive...

Learn from the best!

Product managers have never been more important for tech companies to stay ahead of competition and continuously...

6 - Minute Meeting – My Take

Last week, Magnus Billgren, our CEO and founder wrote a thought provoking blog post on ‘Are you living on PowerPoint...

Are you living on PowerPoint Dreams?

Every product manager has to many things to do.  All of us are trying to cope with all product management...

Your customers aren't lab rats

Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers...

Did you know? Santa is the oldest Product Manager!

Christmas is one of the most beautiful time of the year, isn't it? Most countries in the North are fortunate to have...

2017 Wrap-up: our favorite readings!

At Tolpagorni, Product Management has been divided into 4 segments.

How you can improve the way you communicate?

In my last blog post I talked about the information overflow we all experience in our life’s today. That there is a...

The power of consistency

We live in the time of information. In fact, we are exposed to so much information, in so many different channels at...

Innovation should NOT be Timeboxed

I was given a very interesting article from my colleague which I agree a 100%. The article is by Joyce Oomen called ...

What can you do to support your customers buying behavior?

The purchasing journeys in the B2B arena are getting more and more complex. Since customers behavior are changing,...

Debunking Waterfall vs Agile

I was recently inspired by a blog I came across called Agile Product Ownership in a nutshell by Henrik Kniberg. He...

The first steps of a Product manager

In a start-up environment people often end up as product managers depending on the product progression. Unlike...

Are you doing someone else's job

The role of a Product Manager is incredibly crucial; however the roles and responsibilities has its grey areas. ...

6 steps to convey your values using Storytelling

Just communicating the core Value Proposition is not enough. We need to engage the customer in our value delivery....

Anders Borg: "Data is the fuel that keeps the ecosystems going"

We interviewed Anders Borg, Chief Strategy Officer at Bisnode.  Anders is one of our speakers at our November...

Helene Ålander: "Collaboration is a lot about finding the common ground"

We interviewed Helene Ålander, working as a part of the portfolio Process Management at Telia Company AB. Helene is...

Staffan Movin: "The digitization is creating a bunch of new markets, solutions, and requisites for collaboration!"

We interviewed Staffan Movin, Managing Director at Marketing Technology Center, MTC*. Staffan is one of our speakers...

Ulric Brandt: "the digitalized world will require a distinctive increase in collaboration"

We interviewed Ulric Brandt, consultant, trainer and author within Partnering and Strategic  Alliances at his...

Adrienne Tan: "a stiff change in the knowledge and skill set of the product management industry"

We interviewed Adrienne Tan, Co-Founder and Director of Brainmates Product Management Training & Expertise! She will...

Colleagues in the organization: friends or foes?

This is an observation from visiting a number of companies in Sweden and abroad – the challenges for product...

Meet Per-Ola Andersson, part of TolpaTouch

TolpaTouch is Tolpagorni’s partner program with 10 to 15 people, working both as consultants for Tolpagorni’s...

Meet Sofie Ohlsen, Solution Manager at Tolpagorni

What is your role and how did you end up here at Tolpagorni?

Will product management be gone shortly?

Product management has been around since the McElroy P&G memo initiated the role back in 1931. But will it be gone...

Create Market Insight using Driving Forces

The decisions you as Product manager are taking will have an impact on your product for many years to come. Product...

Understanding the power of Value

In my work with product management I often see poorly designed Value concepts that  become useless. This is because...

Meet  Jimmy Rosenberg, consultant at Tolpagorni

What kind of job is a Product Management Consultant at Tolpagorni. Let's find out with the interview of Jimmy...

5 great readings which made me discover what Product Management is!

For a few months now, I have been discovering the wonderful world of Product Management. During my previous...

How to secure your product launch… and be able to do it again!

Some companies do product launches every month and some companies launch every day. They have the opportunity to...

Find the right level of engagement with your tech support.

Talk to a product manager about Tech support – and you will most certainly get a reaction. Sometimes – “a great...

Why you should take care of your product ecosystem?

 

Partnership management – or living in the Ecosystem – is a growing area of interest for the product manager in...

Value based pricing – or not?

Value based pricing is claimed to be the way to price the products. The argument is obvious – value is typically...

What mistakes are you making when it comes to roadmapping?

Roadmapping is the strategic process where a roadmap is created. The roadmap contains both market, business and...

5 tips to drive improvement for product success

The role of the product manager includes many different topics. An area that would indeed be part of the core...

8 framgångsfaktorer för att lyckas som produktchef

Produktledning är en central organisatorisk process som omfattar mer eller mindre alla delar av ett teknikintensivt...

Can you create emotions between your technology product and your customers?

Today I was really proud.Ålö, one of our customer, sent me a link to a video presenting their new generation of...

Fast, cheap and emission-free vehicles launching in Stockholm

Bzzt offers a new (fast, cheap and emission-free) way of traveling short distances in the cities. With the unique...

Do you all really understand each other?!

I think, when working as a product manager, it is very important to be able to express the product vision, strategy...

Listen to the SoundTrack of the Product you build!

Good Products can be a result of processes and models. But truly great innovative products has an edge, core and...

Let's agree on Product Management "principles"!

The product manager positionProduct manager is a growing profession. We find PMs in global matrix giants but also in...

How a Product Manager interim could expand your business?

New market opportunities or a new company strategy is typically good news! But both initiatives typically boil down...

IoT will tell you about your Product Management function

The Product Management function comes in various forms and shapes across the industry. It may be tech-heavy,...

Why Product Managers should care about product life time revenue

The life time revenue of a product is often split between initial sales (Capex) and Product life cycle (Opex)...

Tooling – the KEY for defining the RIGHT product?

Product managers have many tasks on their plate. Finding Insights into future markets and advances in technology....

Value calculators - Show me the money!

About the same time as Apple launched the iPhone and Tom Cruse screamed “Show me the money” in his latest Hollywood...

Can the ultimate Software tool for Product Managers be in the making?

Don’t you miss the old days of Product Management? 

Are you the world’s best product manager?

What is required in terms of knowledge and competences to become  successful as a product manager? After all...

First 30 days as Product Manager

 What is actually the first thing to do as a new product manager? This material is for you, or you can send it to...

Rapid Response Team for increased profit

Have you noticed that the development team are incredibly fast in the original project? But when you reach...

Where do Product Managers come from?

A total of 100 product managers in Swedish Tech Companies were (“randomly”) selected. We found the following...

Is there a best practice in product strategy?

Is creating Product Strategy a Break-down or Work-up activity?

Work split in your Product Management Team

. Pros and cons with clear responsibilities. How far should you  as head of product management go by dividing...

Listening to the voice of the customer

A good understanding and description of the voice of the customer is necessary but this doesn’t mean doing exactly...

Apple Watch: Its about the “Do” and that is Product Management’s Job

In Mark Gurman’s piece about Apple Watch’s retail sales pitch (...

Using Driving Forces to understand long term scenarios

How to understand requirements for new military aircraft to be operational 30 years into the future.

Use Six Spicey Keys to Ensure Product and Company Success

Having trained thousands of product managers, product marketing managers and CXOs at various hardware, software,...

Conway’s law for Product Management

Mitigating the risk of being out-of-phase

The Apple Way: Product Success, Customer Centric Organizational Structure

If your company is like most organizations, there is an on-going battle over how the company is “driven”.  Sales,...

6 signs your Product Portfolio needs to be reshaped

Regardless of company size the profitability of the product range should be one key area for the product management...

What Should a Product Marketing Manager Do?

Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager

Does it make any difference who the (product) manager is?

Skills sets required from a successful Product Manager

What is a Product Manager Do? - Definition of Roles and Responsibilities

many product management job descriptions mix the roles with product marketing management, project management, user...

Managing Your Wild Portfolio

All too often we see companies with great products but mediocre profits. Time after time we identify the reason as a...

Do: It is more than Demographics. Its about Behavior…What do people do?

Many product managers and market research teams build their assumptions about customer requirements by asking the...

A structured approach in translating products into values: REAL CASE SCENARIO

What if the value proposition of your products comes out from a structured process with predictable quality, instead...

9 Things to Check before you "Green Light" a Product or Service

If you are about to Green light a new or enhanced product or you are about to launch a product…

When should a high tech startup hire a product manager?

Three parameters to consider before hiring a PM in a high tech startup.

How to Assess Your Product Management Life Cycle

16 Questions to ask in order to conduct your Product Life Cycle

A science-based approach to communication

How does the brain work in social situations? If we have an understanding of what motivates social behavior we can...

Optimize your product material for Sales!

If you know where the customer is – it is possible to create relevant marketing.

It's a bright product - Because it is new!

The luxury of managing a new product! The excitement, the high interest, the novelty effect that makes people so...

Finding the Hidden Values

Discover customer values in your product – that are critical for success

4  Steps to value based product marketing

A four step process to value excellence

The Product Manager – Master of Everything?

Core skills matter when recruiting the rare breed!

What are the Driving Forces in your industry?

What if you could predict the future of your industry?  

3 Steps to a Successful Phase-out of Products

- Planning for the Product life cycle. Which is most important: Phase-in or Phase-out of products?

Increase the quality of your Value Argumentation

Three important aspects of a crisp value argumentation

Should the Product Manager be accountable for success?

3 Reasons Why Product Management Should Have Revenue KPI:s and 3 Reasons Why Not

Assessment to identify challenges

It is always difficult to have an outside perspective when sitting on the inside.

Is segmentation a marketing or product planning tool?

Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some...

How to get sales to push your new product?

 Leverage your product through sales by viewing sales as your customer.

Increase innovation by leveraging your eco-system

Coor Service Management created the market broadest portfolio with innovative products for Facility Management by...

Where should I invest my time?

School book theory says you can only benefit from an investment if it is made in the bottle neck. How about using...

How to treat Inbound Marketing like Product Management and get unbelievable results

To be a great product manager, you need to be the child who doesn’t eat the marshmallow (meaning discipline,...

Use Product Strategy or Roadmap?

 Both the Product strategy and the roadmap are planning tools but the roadmap is for me the tactical level of what...

How should a PM define Product quality?

We often talk about the importance of quality. “High quality is mandatory in the competitive landscape of the 21st...

Help – one of my Product Managers is going on parental leave!

When a product manager from your team is on parental leave it can create a hole in the organization. But the world...

Reflections from the Product Leadership Day 2016

The theme for the Product Leaderhip Day 2016 was Product Leap. How can you increase the sales dramatically? What...

What should a Product Manager do?

Right now I am supporting a number of technology companies where the product management organization is being...

Daily Product Management Pains

Which are the most common daily challenges for a product manager? In the 90-ties project management was established...

Launch as part of the roadshow?

What happens after launch? Should the launch be part of the roadshow or are we talking about different things?...

Landing your dream job in Product Management

The Tolpagorni mission is to increase salaries of Product Managers. We believe that money represent the best...

What does a Product Manager need to manage a product leap?

The Product Managers’ answer to how you manage a product leap and other interesting findings from this year’s...

What trait is the most important when managing product managers?

In our product management survey, done each year before the Product Leadership Day, we asked practitioners in...

Helpful tools for defining the Product Strategy

“It is  inspiring that product managers for toothbrushes, airplanes, and software have so much in common!

Roadmapping - Bridge between Product Strategy and Product Planning

Making strategic goals come true

If you really want to simplify – I’d say that a product manager only has two...

Challenges in managing product management

Being a product manager – and leading other PMs – are two very different positions

A 5 point Strategy towards Product Revitalization

There is a hidden strategy that we often find among the top performing product managers in technology intensive...

Checklist for A Successful Launch

All this marketing material that is out of sync! Sales presentations and web material that is way out of date!...

Finding the Joy with Agile Product Management

- Many Product Managers find themselves overloaded with work as Agile has been introduced
 

The Agile Temptation

- Have you ever heard the phrase:  “I thought Agile meant that we could quickly respond to requests.” ? Then this...

Is Product Management slowing Agile down?

- Will the increased speed directly result in a revenue increase. Just because the development went agile does it...

5  Steps to Remarkable Growth 

Has your CEO told you to increase the sales of your portfolio? And increase the margins? How much is your product...

Key takeaways from IoT Conference

-It's not just focus on products or technology, as IoT is opening up and changing way business is done.

How to Develop Product Strategy for IoT Business?

- Three insights on how to develop product strategies for IoT businesses 

The answer to successful pricing and marketing:  Your Value Logic

Pricing is a new game. The market today allows many different pricing models.

How to communicate a crisp product value?

-In my current assignment as interim vP product management we often discuss how to communicate THE VALUE of our...

What's your responsibility as a product manager?

The main responsibility of a product manager is to drive its product and product offering to success.

Driving revenue growth in Internet of Things ecosystem

Following the successful B2B Product Leadership Day earlier this year, Tolpagorni’s next conference is only a few...

4 reasons to introduce a Product Management Framework

How do you assess your teams’ skills? A Product Management Framework is a vital tool when managing your Product...

Worlds First Product Strategy Certification Training

- It is always inspiring to develop and prepare a new training course. Right now at Tolpagorni we are running a new...

Feeling frustrated as product manager?

- Looking for a product manager role description and checklist to guide your work?

Having problems with grasping the true identity of Product Management?

- Unfolding the Product Management function for a better understanding of the role of product managers 

How Do You Know Which Area to Improve?

   - To know how to improve your product management skills you need to know your product management essentials 

4 reasons to use storytelling in the B2B product marketing arena

How to make your message come across to your customer?

More recent articles
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Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

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