5 questions to Love Thyresson, senior product manager at Net Insight

With almost 10 years of experience in Product Management, Love Thyresson is still very dedicated to technology which motivates and excites him. He has worked in many areas in Ericsson as a product manager and currently at Net Insight. Love would have a thing or two to share regarding his experiences and journey as a speaker at The Product Leadership Day 2018.

Product Managers often have varied backgrounds before becoming a Product Manager. How did you get into Product Management?

It was actually by chance I've always been a techie and I love technology. When I started working I had a very technical job. I worked as solutions verifications engineer at Ericsson so we looked at detail designs and verification. Ericsson had acquired a company in the U.S that was based in California, San Jose and I was sent there on an assignment to integrate the company better together. After a couple of years, someone at Ericsson decided that Redback has been integrated for long enough, which is sensible. But I guess the question was, what is this team to do because that was kind of their charter. So, at that point of time, it got repurposed into a product management function for solutions Which is kind of funny because that's kind of where I started and now I'm back again but the only difference is now in product management, not in engineering

People often help along the way, has there been somebody that really helped you and how?

I talk to a lot to different people when I face challenges about different ways of solving them. I also have specific go-to guys who are good friends and they're also in the same field so they can all understand the challenges. The internet is a fantastic source. I think all the product forums that has exploded in the last 5 years.

What book have you read lately that has really influenced you?

I try to draw inspiration from The Lean Start-up by Eric Ries.

How do you do Product management? What's your “secret sauce”?

My secret is passion and energy. That really propelled me into all these different things.

There’s a lot happening in the area of Product Management. What do you see as the most exciting development for Product Management?

I think we're going to see a journey where B2B is going to be more like B2C. As a consequence, product becomes more and more important which means the product management becomes more important.
People who have grown up with this experience (good user experience) now come to the business world and think "I would never accept something that is far worse in my work life than I would in my personal life".

 With an extroverted personality and curiosity in technology, Love will talk about what product management is, the roles and functions and why you don’t agree (or do agree, we shall see).


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About Sneha Barman

Background in Aerospace and Mechanical Engineering and Product Management. My professional roles have ranged from a design engineer, product development engineer and product manager where I primarily worked on commercial products to make it market ready. I am constantly curious and intrigued by technological advancements in all areas and the impact it has in the world and our lives. It’s a good era for me to be in!

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