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What is wrong with a Unique Sales Proposition (USP)?

A sales manager I worked with used to say “If you are in a discussion in the company and realize you haven’t heard the word “customer” at all...

Skipping Product Manager job descriptions: Use Principles instead!

As a Product Manager, your role is inherently cross-functional and requires collaboration with many other functions: you will have to develop and...

The age of products has arrived

Can you feel the Product Beat?

10 years ago... ...products were sold face to face, once. A user sent direct feedback to the supplier. Sales...

4 steps for phasing out your products

Traditionally End of Life methodologies have focused hardware companies. Where different production methods or parts are becoming obsolete and new...

Produktchef versus Product Owner

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt...

New Skill Model for Product Managers - Clarity over Comfort

Career development can be a huge challenge for product managers. Different organizations tend to define the role in different ways, and no formal...

Lever du med PowerPoint drömmar?

Under årens lopp har vi sett en rad olika strategier. Vi har sett Roadmappen med obegränsade resurser. Den säljfokuserade-självmordsstrategin....

Produktledning - inget för ynkryggar

 

Dagens snabba samhälle med teknikskiften, ökad konkurrens och pressade marginaler kräver produktledare som vågar stå upp för sina produkter och...

How is it like being a PM in a Tech Start Up!

Before I start off on my journey and experience, I believe it’s good to give some background information. I previously worked in a technological...

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There are many more product training at Tolpagorni

Increase your skills and toolbox in any specific area; Product marketing, Value engineering, Strategy, Product Planning or Product Owner. If you are more senior, train to master the complexity of a High Performance Product Manager.

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