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A sales manager I worked with used to say “If you are in a discussion in the company and realize you haven’t heard the word “customer” at all during the past ten minutes, stand up and yell “Stop!”, because the discussion is about the wrong thing.”
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As a Product Manager, your role is inherently cross-functional and requires collaboration with many other functions: you will have to develop and propose strategy, plan and align product roadmaps, guide product development and ensure that launches and subsequent marketing efforts lead to product success in terms of sales. Clearly, defining the role and what to expect of Product Managers has a value, both for Product Managers themselves and their managers, as well as for all those theProduct Managers interfaces with.
Can you feel the Product Beat?
10 years ago...
...products were sold face to face, once. A user sent direct feedback to the supplier. Sales handled the customers' interaction. This setup allowed Product People to get away with poor UX, quality issues and unclear value propositions. Product Management's focus was on delivering functions. Product management was very driven to create a functional value for the customer and user.
Traditionally End of Life methodologies have focused hardware companies. Where different production methods or parts are becoming obsolete and new products are replacing the old ones. However, End of Life planning for Software and Services is just as relevant. Specifically if there is a plan to change the business logic, target market and/or pricing.Read More >
I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt arbetssätt till ett agilt arbetssätt. Under denna resa stöter alla på små och stora utmaningar som ger upphov till en mängd frågor. En av de återkommande frågorna vi ofta får är vad skillnaden mellan en agil ”Product Owner” och en produktchef är.Read More >
Career development can be a huge challenge for product managers. Different organizations tend to define the role in different ways, and no formal definition ever captures the entirety of a product manager’s day-to-day work. For better or worse, product management is a role that is in many ways defined by its ambiguity, which can leave working product managers at a loss for how to define, measure, and develop the skills they need to succeed.Read More >
Before I start off on my journey and experience, I believe it’s good to give some background information. I previously worked in a technological start up in Singapore. It was my first ever `real´ job, and I was hired as a mechanical design engineer. As all start-ups are, I wasn’t just a mechanical engineer, I was virtually everything. It was truly a wonderful place to understand and grow professionally.Read More >
This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to also fill the shoes of a product marketer. This series is intended to give a good and bite-sized outline on Product Marketing that Product Managers can include in their roles easily and confidently.Read More >