Is segmentation a marketing or product planning tool?

By Erik Bjernulf | 17 maj 2016

Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.

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Where should I invest my time?

By Erik Bjernulf | 26 april 2016

School book theory says you can only benefit from an investment if it is made in the bottle neck. How about using the concept in personal planning?

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Use Product Strategy or Roadmap?

By Bo Tiderman | 12 april 2016

 Both the Product strategy and the roadmap are planning tools but the roadmap is for me the tactical level of what is described and decided on a strategic level in the Product strategy.

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Roadmapping - Bridge between Product Strategy and Product Planning

By Erik Bjernulf | 08 februari 2016

Making strategic goals come true

If you really want to simplify – I’d say that a product manager only has two responsibilities:
  • Define WHAT product should be developed (product planning)
  • Support introduction of the product (product marketing)
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