16 Questions to ask in order to conduct your Product Life Cycle
Read More >How to Assess Your Product Management Life Cycle
By
David Fradin | 18 augusti 2016
3 Steps to a Successful Phase-out of Products
By
Erik Bjernulf | 21 juni 2016
- Planning for the Product life cycle. Which is most important: Phase-in or Phase-out of products?
Read More >Is segmentation a marketing or product planning tool?
By
Erik Bjernulf | 17 maj 2016
Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.
Where should I invest my time?
By
Erik Bjernulf | 26 april 2016
School book theory says you can only benefit from an investment if it is made in the bottle neck. How about using the concept in personal planning?
Read More >Use Product Strategy or Roadmap?
By
Bo Tiderman | 12 april 2016
Both the Product strategy and the roadmap are planning tools but the roadmap is for me the tactical level of what is described and decided on a strategic level in the Product strategy.
Read More >Roadmapping - Bridge between Product Strategy and Product Planning
By
Erik Bjernulf | 08 februari 2016
Making strategic goals come true
If you really want to simplify – I’d say that a product manager only has two responsibilities:- Define WHAT product should be developed (product planning)
- Support introduction of the product (product marketing)
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