- Planning for the Product life cycle. Which is most important: Phase-in or Phase-out of products?Read More >
Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.
Making strategic goals come trueIf you really want to simplify – I’d say that a product manager only has two responsibilities:
- Define WHAT product should be developed (product planning)
- Support introduction of the product (product marketing)