Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.
School book theory says you can only benefit from an investment if it is made in the bottle neck. How about using the concept in personal planning?
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Both the Product strategy and the roadmap are planning tools but the roadmap is for me the tactical level of what is described and decided on a strategic level in the Product strategy.
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Making strategic goals come true
If you really want to simplify – I’d say that a product manager only has two responsibilities:- Define WHAT product should be developed (product planning)
- Support introduction of the product (product marketing)
