What mistakes are you making when it comes to roadmapping?

By Erik Bjernulf | 18 april 2017

Roadmapping is the strategic process where a roadmap is created. The roadmap contains both market, business and technical development over time. A roadmap is a powerful strategy communications tool.

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Why Product Managers should care about product life time revenue

By Erik Bjernulf | 10 januari 2017

The life time revenue of a product is often split between initial sales (Capex) and Product life cycle (Opex) offerings including provided upgrades, service, spare parts and support. When working with leading industrial companies I often see a lack of full consideration of ALL business opportunities over the full operational life of the product. 

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Tooling – the KEY for defining the RIGHT product?

By Erik Bjernulf | 03 januari 2017

Product managers have many tasks on their plate. Finding Insights into future markets and advances in technology. Understanding user and buyer behavior. We define product strategies in alignment with overall corporate directions.  Read More >

Can the ultimate Software tool for Product Managers be in the making?

By Per-Ola Andersson | 20 december 2016

Don’t you miss the old days of Product Management? 

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Using Driving Forces to understand long term scenarios

By Erik Bjernulf | 04 oktober 2016

How to understand requirements for new military aircraft to be operational 30 years into the future.

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Conway’s law for Product Management

By Erik Bjernulf | 27 september 2016

Mitigating the risk of being out-of-phase

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6 signs your Product Portfolio needs to be reshaped

By Per-Ola Andersson | 21 september 2016

Regardless of company size the profitability of the product range should be one key area for the product management organization to focus on.

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How to Assess Your Product Management Life Cycle

By David Fradin | 18 augusti 2016

16 Questions to ask in order to conduct your Product Life Cycle

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3 Steps to a Successful Phase-out of Products

By Erik Bjernulf | 21 juni 2016

- Planning for the Product life cycle. Which is most important: Phase-in or Phase-out of products?

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Is segmentation a marketing or product planning tool?

By Erik Bjernulf | 17 maj 2016

Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.

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