Roadmapping is the strategic process where a roadmap is created. The roadmap contains both market, business and technical development over time. A roadmap is a powerful strategy communications tool.Read More >
The life time revenue of a product is often split between initial sales (Capex) and Product life cycle (Opex) offerings including provided upgrades, service, spare parts and support. When working with leading industrial companies I often see a lack of full consideration of ALL business opportunities over the full operational life of the product.Read More >
Regardless of company size the profitability of the product range should be one key area for the product management organization to focus on.Read More >
Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.