What Should a Product Marketing Manager Do?

By David Fradin | 15 september 2016

Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager

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Do: It is more than Demographics. Its about Behavior…What do people do?

By David Fradin | 01 september 2016

Many product managers and market research teams build their assumptions about customer requirements by asking the question “What do you need?” That is the wrong question. The question they should ask is “What do you do?”

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A structured approach in translating products into values: REAL CASE SCENARIO

By Luca de Stefano | 30 augusti 2016

What if the value proposition of your products comes out from a structured process with predictable quality, instead of from an improvised and self-made exercise?

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Optimize your product material for Sales!

By Ola Sennerdal | 01 augusti 2016

If you know where the customer is – it is possible to create relevant marketing.

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Finding the Hidden Values

By Ola Sennerdal | 18 juli 2016

Discover customer values in your product – that are critical for success

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4  Steps to value based product marketing

By Jimmy Rosenberg | 12 juli 2016

A four step process to value excellence

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Increase the quality of your Value Argumentation

By Jimmy Rosenberg | 14 juni 2016

Three important aspects of a crisp value argumentation

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How to get sales to push your new product?

By Jimmy Rosenberg | 10 maj 2016

 Leverage your product through sales by viewing sales as your customer.

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How to treat Inbound Marketing like Product Management and get unbelievable results

To be a great product manager, you need to be the child who doesn’t eat the marshmallow (meaning discipline, patience, and vision). Fortunately, a company like Tolpagorni helps you develop your skills and abilities. I’ve seen it firsthand.

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The answer to successful pricing and marketing:  Your Value Logic

By Magnus Billgren | 16 november 2015

Pricing is a new game. The market today allows many different pricing models.

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