Value calculators - Show me the money!

By Martin Englund (Guest Blogger) | 2016-12-22 20:42

About the same time as Apple launched
the iPhone and Tom Cruse screamed “Show me the money” in his latest Hollywood production, I was given the task to convince the mobile operator community to drastically lower their prices on mobile data.

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Listening to the voice of the customer

By Guest Blogger: Ulf Bengtzelius | 2016-10-12 10:13

A good understanding and description of the voice of the customer is necessary but this doesn’t mean doing exactly as the customer says.

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Apple Watch: Its about the “Do” and that is Product Management’s Job

By David Fradin | 2016-10-06 07:00

In Mark Gurman’s piece about Apple Watch’s retail sales pitch (http://9to5mac.com/2015/03/03/apple-watchs-retail-sales-pitch-revealed-3-key-features-switch-to-iphone-focus-on-bands/), he says that Apple is training its employees to focus on “three key features”.  And Apple tells their employees to:

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What Should a Product Marketing Manager Do?

By David Fradin | 2016-09-15 07:00

Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager

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Do: It is more than Demographics. Its about Behavior…What do people do?

By David Fradin | 2016-09-01 07:00

Many product managers and market research teams build their assumptions about customer requirements by asking the question “What do you need?” That is the wrong question. The question they should ask is “What do you do?”

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A structured approach in translating products into values: REAL CASE SCENARIO

By Luca de Stefano | 2016-08-30 09:27

What if the value proposition of your products comes out from a structured process with predictable quality, instead of from an improvised and self-made exercise?

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Optimize your product material for Sales!

By Ola Sennerdal | 2016-08-01 09:20

If you know where the customer is – it is possible to create relevant marketing.

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Finding the Hidden Values

By Ola Sennerdal | 2016-07-18 09:00

Discover customer values in your product – that are critical for success

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4  Steps to value based product marketing

By Jimmy Rosenberg | 2016-07-12 15:06

A four step process to value excellence

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Increase the quality of your Value Argumentation

By Jimmy Rosenberg | 2016-06-14 16:56

Three important aspects of a crisp value argumentation

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