The age of products has arrived

By Magnus Billgren | 13 februari 2019

- it is time for Leading (with) the Product

10 years ago...
...products were sold face to face, once. A user sent direct feedback to the supplier. Sales handled the customers' interaction. This setup allowed Product People to get away with poor UX, quality issues and unclear value propositions. Product Management's focus was on delivering functions. Product management was very driven to create a functional value for the customer and user.

Today...
...products are sold digitally. We sell every month to achieve re-purchasing. SaaS models demands continuous “selling”. Feedback is shared with a community. We, the Product People can no longer get away with poor UX. We must fulfill expectations of users and stakeholders. We must secure continuous value delivery to customer, every day.

My hypothesis is that the concept of a Product is not only a sellable object. It is the marketing and the communicator of your value proposition. Product People must take on a bigger responsibility. It is not limited to creating great products, we must secure it communicates greatness!

If the hypothesis is correct then the role of the product manager must in many organization be challenged and altered. As the concept of the Product changes the role of the Product Management will need to change.

I also believe that we, that are designing product frameworks, product trainings, delivering product management consulting must also challenge our models and our way of working to make them fit for purpose.

At Tolpagorni we have a Product Management Framework that we often use. We would love to have your comments on it, and especially how do we need to upgrade it to fit the new challenges.

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Produktchef versus Product Owner

By Petra Färm | 26 september 2018

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt arbetssätt till ett agilt arbetssätt. Under denna resa stöter alla på små och stora utmaningar som ger upphov till en mängd frågor. En av de återkommande frågorna vi ofta får är vad skillnaden mellan en agil ”Product Owner” och en produktchef är.

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If you don’t know where you’re going, you’re likely to end up somewhere else.

By Henrik Johnssson | 10 april 2018

If you’re a new product manager in a high-tech business, you’ve probably realized by now that your role is a very demanding one. While you may be held accountable for strategy, planning, development and marketing, you very rarely have the direct authority to implement any of your decisions. So how do you stay cool, calm and collected while delivering the maximum value for your company?

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Trends of 2018 in Product Management

By Sneha Barman | 27 mars 2018

The Product Leadership Day, that was held on 22 March 2018 had brought in about 200 participants with 10 speakers. We had a wonderfully beautiful mix of product managers from tech start-ups, larger corporation and the public sectors. With product managers from such diverse background, sector and industries it had given us an interesting insight into how different all they are and what they are talking about in their companies.

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Your customers aren't lab rats

By Saeed Khan | 27 december 2017

Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market.

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2017 Wrap-up: our favorite readings!

By Lionel Boscher | 12 december 2017

At Tolpagorni, Product Management has been divided into 4 segments.

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Will product management be gone shortly?

By Bo Tiderman | 04 juli 2017

Product management has been around since the McElroy P&G memo initiated the role back in 1931. But will it be gone soon?!

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Meet  Jimmy Rosenberg, consultant at Tolpagorni

By Lionel Boscher | 13 juni 2017

What kind of job is a Product Management Consultant at Tolpagorni. Let's find out with the interview of Jimmy Rosenberg.

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5 great readings which made me discover what Product Management is!

By Lionel Boscher | 24 maj 2017

For a few months now, I have been discovering the wonderful world of Product Management. During my previous experience in different Marketing positions at French technology companies, I have been working on Value Definition, Marketing communications, Customer service, Technical support or Sales without being fully aware they were all part of a whole: the Product Management Domain.

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Find the right level of engagement with your tech support.

By Erik Bjernulf | 09 maj 2017

Talk to a product manager about Tech support – and you will most certainly get a reaction. Sometimes – “a great source for product insight” – or “constant interruption on stupid topics”

Technical support will never leave a product manager speechless. Because for High Tech products, including sw services, there is often a need for tech support.

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COMMENTS
CHALLENGE US! Ask for anything within Product Management! We'll send information to you free of charge. Building knowledge is a core activity at Tolpagorni. We are continuously expanding our Knowledge Bank. Contact our Wisdom Manager Petra Färm (petra.farm@tolpagorni.com) if you'd like to challenge us and build your skills!