How to secure your product launch… and be able to do it again!

By Bo Tiderman | 2017-05-16 17:00

Some companies do product launches every month and some companies launch every day. They have the opportunity to build up experiences, resources and skills to do the launches in an efficient and success way. If you are not one of these companies – how do you staff up to secure the success of your product in the market after all investments has been made in development?

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9 Things to Check before you "Green Light" a Product or Service

By David Fradin | 2016-08-25 07:00

If you are about to Green light a new or enhanced product or you are about to launch a product…

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How to get sales to push your new product?

By Jimmy Rosenberg | 2016-05-10 11:26

 Leverage your product through sales by viewing sales as your customer.

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Launch as part of the roadshow?

By Bo Tiderman | 2016-03-08 08:00

What happens after launch? Should the launch be part of the roadshow or are we talking about different things? Roadshows meaning visiting a number of key markets doing presentations. What is part of what? Do I have to do both? Does it matter?

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Checklist for A Successful Launch

By Bo Tiderman | 2015-12-17 13:53

All this marketing material that is out of sync! Sales presentations and web material that is way out of date! Nobody has the time needed to keep the marketing material up to date and telling the same story! And the new products that needs to be taken care of too!

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