Product Managers, the Mary Poppins of the company have many different roles. They are taking care of the product, liaising with development, sales, marketing and upper management. It is not abnormal finding them also taking on the role as Product Marketer due to lack of resources in the company or the company feels that Marketing is enough. However, product managers usually come from a more technical background and lack knowledge in Marketing. They are better at coding a software or prototyping a wind turbine than actually selling it. It is only expected that several product managers are struggling in communicating the value of their product effectively to stakeholders and customers.Read More >
We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that product managers take on several roles and need help with Product Marketing. Especially for the product managers who have a technical background. Find this helpful for your current product needs? Subscribe on Tolpagorni's blog if you would like to get updates on new posts!
Part 1: What is Inbound Marketing and how is it different from Marketing?
This is a short introduction to inbound marketing. Here you will learn why outbound marketing should not be the first step to marketing, what is inbound marketing and how it works. There are several other webpages added at the end of the blogpost that you can visit if you are interested more about Inbound Marketing.