Career development can be a huge challenge for product managers. Different organizations tend to define the role in different ways, and no formal definition ever captures the entirety of a product manager’s day-to-day work. For better or worse, product management is a role that is in many ways defined by its ambiguity, which can leave working product managers at a loss for how to define, measure, and develop the skills they need to succeed.Read More >
Before I start off on my journey and experience, I believe it’s good to give some background information. I previously worked in a technological start up in Singapore. It was my first ever `real´ job, and I was hired as a mechanical design engineer. As all start-ups are, I wasn’t just a mechanical engineer, I was virtually everything. It was truly a wonderful place to understand and grow professionally.Read More >
This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to also fill the shoes of a product marketer. This series is intended to give a good and bite-sized outline on Product Marketing that Product Managers can include in their roles easily and confidently.Read More >
Welcome to part one of our blog series on product marketing for product managers. We know the pain that product managers feel when they have to fill the shoes of a product marketer – that’s why this series has been designed to provide an outline of product marketing that product managers can confidently and easily follow while still fulfilling their own roles. If you’d like to see more, simply take a look at our product marketing section. And if you’d like to keep receiving our hints, tips and tricks, then subscribe to our blog!Read More >
Product Managers, the Mary Poppins of the company have many different roles. They are taking care of the product, liaising with development, sales, marketing and upper management. It is not abnormal finding them also taking on the role as Product Marketer due to lack of resources in the company or the company feels that Marketing is enough. However, product managers usually come from a more technical background and lack knowledge in Marketing. They are better at coding a software or prototyping a wind turbine than actually selling it. It is only expected that several product managers are struggling in communicating the value of their product effectively to stakeholders and customers.Read More >
The best thing about my role as a Product Management competence adviser at Tolpagorni is that I get to meet so many inspirational people from different organizations each and every day. This time I got to visit Appspotr and Christina Berntsson in Gothenburg.
Christina is the Chief Product Officer at Appspotr with a history from working 10 years as a Global Product Manager at Benify. It didn’t take me long to understand how passionate Christina is in her role as the new PM at Appspotr.
We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that product managers take on several roles and need help with Product Marketing. Especially for the product managers who have a technical background. Find this helpful for your current product needs? Subscribe on Tolpagorni's blog if you would like to get updates on new posts!
Part 1: What is Inbound Marketing and how is it different from Marketing?
This is a short introduction to inbound marketing. Here you will learn why outbound marketing should not be the first step to marketing, what is inbound marketing and how it works. There are several other webpages added at the end of the blogpost that you can visit if you are interested more about Inbound Marketing.