The age of products has arrived

By Magnus Billgren | 13 februari 2019

- it is time for Leading (with) the Product

10 years ago...
...products were sold face to face, once. A user sent direct feedback to the supplier. Sales handled the customers' interaction. This setup allowed Product People to get away with poor UX, quality issues and unclear value propositions. Product Management's focus was on delivering functions. Product management was very driven to create a functional value for the customer and user.

Today...
...products are sold digitally. We sell every month to achieve re-purchasing. SaaS models demands continuous “selling”. Feedback is shared with a community. We, the Product People can no longer get away with poor UX. We must fulfill expectations of users and stakeholders. We must secure continuous value delivery to customer, every day.

My hypothesis is that the concept of a Product is not only a sellable object. It is the marketing and the communicator of your value proposition. Product People must take on a bigger responsibility. It is not limited to creating great products, we must secure it communicates greatness!

If the hypothesis is correct then the role of the product manager must in many organization be challenged and altered. As the concept of the Product changes the role of the Product Management will need to change.

I also believe that we, that are designing product frameworks, product trainings, delivering product management consulting must also challenge our models and our way of working to make them fit for purpose.

At Tolpagorni we have a Product Management Framework that we often use. We would love to have your comments on it, and especially how do we need to upgrade it to fit the new challenges.

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4 steps for phasing out your products

By Magnus Billgren | 15 januari 2019

Traditionally End of Life methodologies have focused hardware companies. Where different production methods or parts are becoming obsolete and new products are replacing the old ones. However, End of Life planning for Software and Services is just as relevant. Specifically if there is a plan to change the business logic, target market and/or pricing. 

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Produktchef versus Product Owner

By Petra Färm | 26 september 2018

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt arbetssätt till ett agilt arbetssätt. Under denna resa stöter alla på små och stora utmaningar som ger upphov till en mängd frågor. En av de återkommande frågorna vi ofta får är vad skillnaden mellan en agil ”Product Owner” och en produktchef är.

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New Skill Model for Product Managers - Clarity over Comfort

By Matt LeMay Guest blogger | 12 september 2018

Career development can be a huge challenge for product managers. Different organizations tend to define the role in different ways, and no formal definition ever captures the entirety of a product manager’s day-to-day work. For better or worse, product management is a role that is in many ways defined by its ambiguity, which can leave working product managers at a loss for how to define, measure, and develop the skills they need to succeed.

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Lever du med PowerPoint drömmar?

By Kristin Svensson | 10 september 2018

Under årens lopp har vi sett en rad olika strategier. Vi har sett Roadmappen med obegränsade resurser. Den säljfokuserade-självmordsstrategin. Strategin som förblev en PowerPoint-dröm. Den passiva run-me-over-strategin. Och många, många fler.

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Produktledning - inget för ynkryggar

By Petra Färm | 28 augusti 2018

 

Dagens snabba samhälle med teknikskiften, ökad konkurrens och pressade marginaler kräver produktledare som vågar stå upp för sina produkter och strategival.

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How is it like being a PM in a Tech Start Up!

By Sneha Barman | 24 augusti 2018

Before I start off on my journey and experience, I believe it’s good to give some background information. I previously worked in a technological start up in Singapore. It was my first ever `real´ job, and I was hired as a mechanical design engineer. As all start-ups are, I wasn’t just a mechanical engineer, I was virtually everything. It was truly a wonderful place to understand and grow professionally.

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Part 5: 10 Books for Product Marketing

By Sneha Barman | 21 augusti 2018

This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to also fill the shoes of a product marketer. This series is intended to give a good and bite-sized outline on Product Marketing that Product Managers can include in their roles easily and confidently.

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Part 4: Elevator Pitch-Worthy learnings from Shark Tank

By Sneha Barman | 26 juni 2018

Welcome to part one of our blog series on product marketing for product managers. We know the pain that product managers feel when they have to fill the shoes of a product marketer – that’s why this series has been designed to provide an outline of product marketing that product managers can confidently and easily follow while still fulfilling their own roles. If you’d like to see more, simply take a look at our product marketing section. And if you’d like to keep receiving our hints, tips and tricks, then subscribe to our blog!

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Part 3: Video and Product Marketing

By Thomas Norden | 21 juni 2018

Here is our third installment to Product Marketing for Product Managers series. If you are new,  check out our other blog posts on Product Marketing which might be relevant for you!

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COMMENTS
CHALLENGE US! Ask for anything within Product Management! We'll send information to you free of charge. Building knowledge is a core activity at Tolpagorni. We are continuously expanding our Knowledge Bank. Contact our Wisdom Manager Petra Färm (petra.farm@tolpagorni.com) if you'd like to challenge us and build your skills!