Inbound Marketing is definitely the starting point!

By Sneha Barman | 23 maj 2018

This is a short introduction to inbound marketing. Here you will learn why outbound marketing should not be the first step to marketing, what is inbound marketing and how it works. There are several other webpages added at the end of the blogpost that you can visit if you are interested more about Inbound Marketing.

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The art of writing user stories

By Petra Färm | 15 maj 2018

A ‘user story’ is an account given from the perspective of a particular end user, intended to help achieve a certain goal. Using these types of stories to define goal requirements demonstrates an intention to work collaboratively with users in order to discover what they really need. User stories have become very popular in Agile development methods for a number of reasons:

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Create products of value to your customer

By Sneha Barman | 08 maj 2018

Let’s face it, selling products these days is both easy and difficult. Easy, because reaching customers round the world has become far simpler thanks to the range of mediums available. Take LinkedIn for example. Of its 500 million users, 106 million log on and engage with the site’s content every month.[1] Seeing these figures, by using LinkedIn alone, companies are able to reach to more than 106 million people. And up to 500 million, if you really try!

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There is no point having a good content marketing strategy if you don't use it!

By Lionel Boscher | 24 april 2018

This concept isn’t a new one. As we know, content marketing is key. If you produce good content, you’ll generate more leads and drive more traffic to your website. This much is obvious, at least on paper. A recent survey* showed that 76% of Nordic companies work with content strategy, however only 50% claimed to be successful at content marketing. This is more than likely due to the fact that many departments within these companies create content without first drawing up a content strategy. Take a look at these five tips, and start defining your own successful content marketing strategy today:

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Speed Strategies to Vitalize your Existing Products

By Petra Färm | 17 april 2018

Ever heard any of these?

  • “How come this start-up has delivered a platform in two weeks and we can’t deliver a feature in one year?”
  • “Services has created so many add-ons to our code that we can’t afford upgrades anymore.”
  • “Yes, we delivered fast. And yes, the quality was crap and we will have to redesign for next release.”
  • “Sales did it again. Sold something we don’t have.”
  • “We missed the market, the customers didn’t want a coffee cup, they wanted a beer jug.”
  • “Why aren’t we more innovative.”
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If you don’t know where you’re going, you’re likely to end up somewhere else.

By Henrik Johnssson | 10 april 2018

If you’re a new product manager in a high-tech business, you’ve probably realized by now that your role is a very demanding one. While you may be held accountable for strategy, planning, development and marketing, you very rarely have the direct authority to implement any of your decisions. So how do you stay cool, calm and collected while delivering the maximum value for your company?

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Communicating your roadmap

By Sneha Barman | 04 april 2018

Ever wondered how to effectively communicate your roadmap to different stakeholders? Do you even know who your stakeholders are?

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Elin Kindberg, Winner of Golden Sock Award 2018

By Lionel Boscher | 28 mars 2018

The Golden Sock Award is presented to a product manager who is the Everyday Hero. We believe all product managers are everyday heroes. However, for this year’s GSA is given to specific hero has been nominated by her colleague. She has been said to have “a passion for understanding the needs of the customers and involves the whole organization pragmatically to ensure success of the product” and is able to “Manage important balance act between market insights, strategy, vision, research and development.”

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Trends of 2018 in Product Management

By Sneha Barman | 27 mars 2018

The Product Leadership Day, that was held on 22 March 2018 had brought in about 200 participants with 10 speakers. We had a wonderfully beautiful mix of product managers from tech start-ups, larger corporation and the public sectors. With product managers from such diverse background, sector and industries it had given us an interesting insight into how different all they are and what they are talking about in their companies.

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Professional Networking and Collaboration

By Sneha Barman | 20 mars 2018

More and more in recent years, people are moving away from traditional methods of networking towards a more collaborative approach. The days of meeting people in a bar or social setting and exchanging business cards are on the way out – mostly because people tend to forget who they’ve spoken to within a few minutes of each encounter.

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