We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that product managers take on several roles and need help with Product Marketing. Especially for the product managers who have a technical background. Find this helpful for your current product needs? Subscribe on Tolpagorni's blog if you would like to get updates on new posts!
Part 1: What is Inbound Marketing and how is it different from Marketing?
This is a short introduction to inbound marketing. Here you will learn why outbound marketing should not be the first step to marketing, what is inbound marketing and how it works. There are several other webpages added at the end of the blogpost that you can visit if you are interested more about Inbound Marketing.
Why you should stop traditional marketing?
- 45% of direct mail never gets opened, 200 million people are on the national Do Not Call Registry
- 85% of people fast forward through commercials
- 84% of 25 – 35-year-olds are likely to click off a website with excessive advertising
Forget about trying to reach a prospect under 40 with outbound marketing. Inbound marketing is different. Inbound marketing works by earning someone’s attention, rather than buying it.
Difference between Inbound and Outbound marketing
|INBOUND MARKETING||OUTBOUND MARKETING|
|Pull tactics||Push tactics|
|Two-way communication||One-way communication|
|Marketers provide value||Marketers provide little to no value|
|Customers come to you||Customers are sought after|
|Channels: search engines, referrals, social medias||Channels: print ads, TV ads, radio, telemarketing|
What is Inbound Marketing?
Inbound marketing refers to marketing strategies that focus on pulling audiences in instead of going out to get prospects’ attention. Inbound marketing pulls visitors in, increase brand exposure, and creates brand authority through the creation of valuable content.
Inbound is Cheaper
The study, which is based on a survey conducted in January 2012 of 972 marketing professionals, found that inbound marketing-dominated organisations experience a 61% lower cost per lead than organisations that predominately leverage outbound marketing.
Types of Inbound Marketing?
|CONTENT MARKETING||SOCIAL MEDIA PARTICIPATION||OTHERS|
|Videos||Word of Mouth|
How does inbound Marketing works?
Benefits of Inbound Marketing
Inbound marketing works, here are some of the stats that demonstrate how well inbound marketing works.
According to Hubspot’s report in 2013:
- 79% of companies that have a blog reported a positive ROI.
- 57% of marketers who blog monthly acquired a customer directly from their blog.
- 77% of businesses that market directly to consumers have acquired a customer with Facebook.
Inbound marketing is a proven way to generate leads, drive sales and grow your business.
If you require any immediate help with Product Marketing and Launch, do contact the Marketing Factory.
If you are looking to build your knowledge or your team's overall competency, get in touch with our Training team!
Just drop us a couple of details and your queries and we shall get back to you soon!
Want to read more about inbound marketing: