Before I start off on my journey and experience, I believe it’s good to give some background information. I previously worked in a technological start up in Singapore. It was my first ever `real´ job, and I was hired as a mechanical design engineer. As all start-ups are, I wasn’t just a mechanical engineer, I was virtually everything. It was truly a wonderful place to understand and grow professionally.Read More >
This blog is one part of our Product Marketing for Product Managers. We understand the pain that product managers are feeling when they have to also fill the shoes of a product marketer. This series is intended to give a good and bite-sized outline on Product Marketing that Product Managers can include in their roles easily and confidently.Read More >
Welcome to part one of our blog series on product marketing for product managers. We know the pain that product managers feel when they have to fill the shoes of a product marketer – that’s why this series has been designed to provide an outline of product marketing that product managers can confidently and easily follow while still fulfilling their own roles. If you’d like to see more, simply take a look at our product marketing section. And if you’d like to keep receiving our hints, tips and tricks, then subscribe to our blog!Read More >
Product Managers, the Mary Poppins of the company have many different roles. They are taking care of the product, liaising with development, sales, marketing and upper management. It is not abnormal finding them also taking on the role as Product Marketer due to lack of resources in the company or the company feels that Marketing is enough. However, product managers usually come from a more technical background and lack knowledge in Marketing. They are better at coding a software or prototyping a wind turbine than actually selling it. It is only expected that several product managers are struggling in communicating the value of their product effectively to stakeholders and customers.Read More >
We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that product managers take on several roles and need help with Product Marketing. Especially for the product managers who have a technical background. Find this helpful for your current product needs? Subscribe on Tolpagorni's blog if you would like to get updates on new posts!
Part 1: What is Inbound Marketing and how is it different from Marketing?
This is a short introduction to inbound marketing. Here you will learn why outbound marketing should not be the first step to marketing, what is inbound marketing and how it works. There are several other webpages added at the end of the blogpost that you can visit if you are interested more about Inbound Marketing.
Let’s face it, selling products these days is both easy and difficult. Easy, because reaching customers round the world has become far simpler thanks to the range of mediums available. Take LinkedIn for example. Of its 500 million users, 106 million log on and engage with the site’s content every month. Seeing these figures, by using LinkedIn alone, companies are able to reach to more than 106 million people. And up to 500 million, if you really try!Read More >
The Product Leadership Day, that was held on 22 March 2018 had brought in about 200 participants with 10 speakers. We had a wonderfully beautiful mix of product managers from tech start-ups, larger corporation and the public sectors. With product managers from such diverse background, sector and industries it had given us an interesting insight into how different all they are and what they are talking about in their companies.Read More >
More and more in recent years, people are moving away from traditional methods of networking towards a more collaborative approach. The days of meeting people in a bar or social setting and exchanging business cards are on the way out – mostly because people tend to forget who they’ve spoken to within a few minutes of each encounter.Read More >
Are you a product manager under a huge amount of stress as a result of doing other’s people’s work? Then this one’s for you! It’s also for other departments who think they understand what a product manager does, but actually have no idea.Read More >