Product Managers, the Mary Poppins of the company have many different roles. They are taking care of the product, liaising with development, sales, marketing and upper management. It is not abnormal finding them also taking on the role as Product Marketer due to lack of resources in the company or the company feels that Marketing is enough. However, product managers usually come from a more technical background and lack knowledge in Marketing. They are better at coding a software or prototyping a wind turbine than actually selling it. It is only expected that several product managers are struggling in communicating the value of their product effectively to stakeholders and customers.Read More >
We are starting a short series on Product Marketing for Product Managers in high tech B2B arena. We understand that product managers take on several roles and need help with Product Marketing. Especially for the product managers who have a technical background. Find this helpful for your current product needs? Subscribe on Tolpagorni's blog if you would like to get updates on new posts!
Part 1: What is Inbound Marketing and how is it different from Marketing?
This is a short introduction to inbound marketing. Here you will learn why outbound marketing should not be the first step to marketing, what is inbound marketing and how it works. There are several other webpages added at the end of the blogpost that you can visit if you are interested more about Inbound Marketing.
Let’s face it, selling products these days is both easy and difficult. Easy, because reaching customers round the world has become far simpler thanks to the range of mediums available. Take LinkedIn for example. Of its 500 million users, 106 million log on and engage with the site’s content every month. Seeing these figures, by using LinkedIn alone, companies are able to reach to more than 106 million people. And up to 500 million, if you really try!Read More >
The Product Leadership Day, that was held on 22 March 2018 had brought in about 200 participants with 10 speakers. We had a wonderfully beautiful mix of product managers from tech start-ups, larger corporation and the public sectors. With product managers from such diverse background, sector and industries it had given us an interesting insight into how different all they are and what they are talking about in their companies.Read More >
More and more in recent years, people are moving away from traditional methods of networking towards a more collaborative approach. The days of meeting people in a bar or social setting and exchanging business cards are on the way out – mostly because people tend to forget who they’ve spoken to within a few minutes of each encounter.Read More >
Are you a product manager under a huge amount of stress as a result of doing other’s people’s work? Then this one’s for you! It’s also for other departments who think they understand what a product manager does, but actually have no idea.Read More >
Here at Tolpagorni, we usually focus on Product Managers. However, today’s blogpost will be relevant for all types of managers. All managers have a few things in common with each other – managing a team of people and ensuring the project/product is completed. The podcast that I will be sharing below aren’t podcasts where they give you a list of how-tos, but rather they give examples using real situations faced or inspiring people who have made a change.Read More >
Dariush has started several successful ventures. He is advisor or board member of other companies. He has also conducted lectures at local and international universities about business, innovation and entrepreneurship and engaged in social work in projects he believes in deeply. He is one of the keynote speaker on The Product Leadership Day and he will be sharing with us about F*ck ideas. It is all about shipping, deploying and applying!Read More >
Markus is currently a business developer with Digital Machining at Sandvik Coromant. Looking at his Linkedin profile, one might not spot the title of ‘Product Manager’, but he possesses several characteristics of a product manager that he portrays in different roles. During the last 10 years he has been engaged in the evolution of IOT in connected services within both Scania and Sandvik Coromant. On The Product Leadership Day, he will be talking about where he started to grow business a year ago after going from 250 000 connected trucks to 0 connected tools. A casual conversation with Markus to know him better.Read More >