Petra Färm

Organized, Creative, Collaborative, Delivers on time, Customer focused, Business Savvy, Explorer, Data Driven, Excel, Mindmap. Really? Yes, really.
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Recent Posts

Produktchef versus Product Owner

By Petra Färm | 26 september 2018

I vårt dagliga arbete som konsulter inom produktledning träffar vi på många företag som befinner sig på resan från ett traditionellt projekt styrt arbetssätt till ett agilt arbetssätt. Under denna resa stöter alla på små och stora utmaningar som ger upphov till en mängd frågor. En av de återkommande frågorna vi ofta får är vad skillnaden mellan en agil ”Product Owner” och en produktchef är.

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Produktledning - inget för ynkryggar

By Petra Färm | 28 augusti 2018

 

Dagens snabba samhälle med teknikskiften, ökad konkurrens och pressade marginaler kräver produktledare som vågar stå upp för sina produkter och strategival.

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The art of writing user stories

By Petra Färm | 15 maj 2018

A ‘user story’ is an account given from the perspective of a particular end user, intended to help achieve a certain goal. Using these types of stories to define goal requirements demonstrates an intention to work collaboratively with users in order to discover what they really need. User stories have become very popular in Agile development methods for a number of reasons:

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Speed Strategies to Vitalize your Existing Products

By Petra Färm | 17 april 2018

Ever heard any of these?

  • “How come this start-up has delivered a platform in two weeks and we can’t deliver a feature in one year?”
  • “Services has created so many add-ons to our code that we can’t afford upgrades anymore.”
  • “Yes, we delivered fast. And yes, the quality was crap and we will have to redesign for next release.”
  • “Sales did it again. Sold something we don’t have.”
  • “We missed the market, the customers didn’t want a coffee cup, they wanted a beer jug.”
  • “Why aren’t we more innovative.”
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