Magnus Billgren

Magnus's profession is to turn technology into selling products. He has worked with product management for more than 20 years with electronics, software, services and hardware and is a thought leader within high performance Product Management.
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Recent Posts

Is your Strategy a PowerPoint Dream?

By Magnus Billgren | 31 januari 2018

At Tolpagorni, we’ve made it our business to develop product strategies, advising companies on how best to navigate the road to success. Over the years we’ve created and driven strategies throughout a number of diverse industries – and in that time, we’ve seen it all. We’ve seen the roadmap with unlimited resources. The suicidal sales-driven strategy. The dream PowerPoint strategy. The passive run-me-over strategy. And many, many more.

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Reusable Product Management to vitalize you product

By Magnus Billgren | 23 januari 2018

There is a hidden strategy that we often find among the top performing product managers in technology intensive businesses. The strategy enables growth with limited R&D resources. The strategy is being used by the smartest Product Managers in the world.

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Are you living on PowerPoint Dreams?

By Magnus Billgren | 04 januari 2018

Every product manager has to many things to do.  All of us are trying to cope with all product management responsibilities. We are tied up in deliveries and we are responding to corporate initiatives. Far too often Product Strategies become Power Point Dreams. Let’s leave the dreams in 2017 and let’s make it happen in 2018.

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Create Market Insight using Driving Forces

By Magnus Billgren | 27 juni 2017

The decisions you as Product manager are taking will have an impact on your product for many years to come. Product success is often derived from great market insight and understanding of how the market will develop over coming years. 

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Understanding the power of Value

By Magnus Billgren | 21 juni 2017

In my work with product management I often see poorly designed Value concepts that  become useless. This is because we turn the Value-work into a philosophical discussion rather than a business driven. 

When asking people “What is Value?”, most would probably propose a valid explanation. As a consequence of that, we could have thousands of potentially good definitions of Value. Most definitions would be able to stress different aspects of value, and would approach the word from different angles. Read More >

Are you the world’s best product manager?

By Magnus Billgren | 07 december 2016

What is required in terms of knowledge and competences to become  successful as a product manager? After all meetings and discussions with product managers, it has become clearer what the demands are.

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First 30 days as Product Manager

By Magnus Billgren | 16 november 2016

 What is actually the first thing to do as a new product manager? This material is for you, or you can send it to someone who is new in the role as  product manager. If you already are an experienced product manager this can help you reflect on your position.

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Rapid Response Team for increased profit

By Magnus Billgren | 08 november 2016

Have you noticed that the development team are incredibly fast in the original project? But
when you reach management level everything takes significantly more time. Despite the fact that there are urgent customer problems and new sales opportunities. How come speed slows down so dramatically?

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Managing Your Wild Portfolio

By Magnus Billgren | 06 september 2016

All too often we see companies with great products but mediocre profits. Time after time we identify the reason as a wild portfolio. 

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What are the Driving Forces in your industry?

By Magnus Billgren | 28 juni 2016

What if you could predict the future of your industry?  

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CHALLENGE US! Ask for anything within Product Management! We'll send information to you free of charge. Building knowledge is a core activity at Tolpagorni. We are continuously expanding our Knowledge Bank. Contact our Wisdom Manager Petra Färm (petra.farm@tolpagorni.com) if you'd like to challenge us and build your skills!