Magnus Billgren

Magnus's profession is to turn technology into selling products. He has worked with product management for more than 20 years with electronics, software, services and hardware and is a thought leader within high performance Product Management.
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Recent Posts

Create Market Insight using Driving Forces

By Magnus Billgren | 2017-06-27 17:04

The decisions you as Product manager are taking will have an impact on your product for many years to come. Product success is often derived from great market insight and understanding of how the market will develop over coming years. 

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Understanding the power of Value

By Magnus Billgren | 2017-06-21 09:06

In my work with product management I often see poorly designed Value concepts that  become useless. This is because we turn the Value-work into a philosophical discussion rather than a business driven. 

When asking people “What is Value?”, most would probably propose a valid explanation. As a consequence of that, we could have thousands of potentially good definitions of Value. Most definitions would be able to stress different aspects of value, and would approach the word from different angles. Read More >

Are you the world’s best product manager?

By Magnus Billgren | 2016-12-07 09:28

What is required in terms of knowledge and competences to become  successful as a product manager? After all meetings and discussions with product managers, it has become clearer what the demands are.

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First 30 days as Product Manager

By Magnus Billgren | 2016-11-16 11:36

 What is actually the first thing to do as a new product manager? This material is for you, or you can send it to someone who is new in the role as  product manager. If you already are an experienced product manager this can help you reflect on your position.

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Rapid Response Team for increased profit

By Magnus Billgren | 2016-11-08 16:16

Have you noticed that the development team are incredibly fast in the original project? But
when you reach management level everything takes significantly more time. Despite the fact that there are urgent customer problems and new sales opportunities. How come speed slows down so dramatically?

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Managing Your Wild Portfolio

By Magnus Billgren | 2016-09-06 15:01

All too often we see companies with great products but mediocre profits. Time after time we identify the reason as a wild portfolio. 

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What are the Driving Forces in your industry?

By Magnus Billgren | 2016-06-28 16:49

What if you could predict the future of your industry?  

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Reflections from the Product Leadership Day 2016

By Magnus Billgren | 2016-03-23 08:00

The theme for the Product Leaderhip Day 2016 was Product Leap. How can you increase the sales dramatically? What makes a product and an organization to make the Product leap?

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Landing your dream job in Product Management

By Magnus Billgren | 2016-03-03 14:22

The Tolpagorni mission is to increase salaries of Product Managers. We believe that money represent the best indicator for the value we deliver in our role. (I have however met more than one CEO where this indicator was not relevant).

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A 5 point Strategy towards Product Revitalization

By Magnus Billgren | 2016-01-11 09:36

There is a hidden strategy that we often find among the top performing product managers in technology intensive businesses. The strategy enables growth with limited R&D resources.  The strategy is being used by the smartest Product Managers in the world.

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CHALLENGE US! Ask for anything within Product Management! We'll send information to you free of charge. Building knowledge is a core activity at Tolpagorni. We are continuously expanding our Knowledge Bank. Contact our Wisdom Manager Erik Bjernulf ([email protected]) if you'd like to challenge us and build your skills!