Lionel Boscher

Curious in all latest innovations, I am very enthusiastic about marketing and communication. I support initiatives of the company through external and internal marketing, communication projects and digital production.
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Recent Posts

There is no point having a good content marketing strategy if you don't use it!

By Lionel Boscher | 24 april 2018

This concept isn’t a new one. As we know, content marketing is key. If you produce good content, you’ll generate more leads and drive more traffic to your website. This much is obvious, at least on paper. A recent survey* showed that 76% of Nordic companies work with content strategy, however only 50% claimed to be successful at content marketing. This is more than likely due to the fact that many departments within these companies create content without first drawing up a content strategy. Take a look at these five tips, and start defining your own successful content marketing strategy today:

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Elin Kindberg, Winner of Golden Sock Award 2018

By Lionel Boscher | 28 mars 2018

The Golden Sock Award is presented to a product manager who is the Everyday Hero. We believe all product managers are everyday heroes. However, for this year’s GSA is given to specific hero has been nominated by her colleague. She has been said to have “a passion for understanding the needs of the customers and involves the whole organization pragmatically to ensure success of the product” and is able to “Manage important balance act between market insights, strategy, vision, research and development.”

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6 - Minute Meeting – My Take

By Lionel Boscher | 09 januari 2018

Last week, Magnus Billgren, our CEO and founder wrote a thought provoking blog post on ‘Are you living on PowerPoint Dreams?’ On surface level, he had written down 5 pointers on how to kickstart the year and start achieving. One point which really hit me was "Make January the 6 minute-meeting-month".

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Did you know? Santa is the oldest Product Manager!

By Lionel Boscher | 19 december 2017

Christmas is one of the most beautiful time of the year, isn't it? Most countries in the North are fortunate to have a beautiful blanket of white snow all over and snuggling indoors with some mulled wine and fluffy blankets. This is the time of the year where adults look forward to taking a well-deserved break from their daily grind and spend time with their children and parents. While everyone is waking up late and taking their days slower, it is the busiest time of the year for Santa Claus. Santa has a very difficult job – to make the children happy!

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2017 Wrap-up: our favorite readings!

By Lionel Boscher | 12 december 2017

At Tolpagorni, Product Management has been divided into 4 segments.

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Innovation should NOT be Timeboxed

By Lionel Boscher | 14 november 2017

I was given a very interesting article from my colleague which I agree a 100%. The article is by Joyce Oomen called Build your innovation ecosystem with innovation portfolio management.

This article has properly summed up my idea of what I think about the current Start Up World. In the article Joyce has explored 5 principles on how to build innovation ecosystems. However, the core of this article has been innovation should not be seen as any other business like the ones currently in the market. Read More >

Debunking Waterfall vs Agile

By Lionel Boscher | 31 oktober 2017

I was recently inspired by a blog I came across called Agile Product Ownership in a nutshell by Henrik Kniberg. He had a comprehensive 15-minute video explaining how product owners can work agile. Agile is so trendy and a ‘hip’ word that big and small companies are interested in using it. Many smaller companies are adopting agile methodology because bigger corporations have seen its benefits as well. I thought I try helping out fellow product managers and debunk some things about agile methodology.

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The first steps of a Product manager

By Lionel Boscher | 24 oktober 2017

In a start-up environment people often end up as product managers depending on the product progression. Unlike larger multi-national companies, product often have a dedicated role and tasks assigned. However, this is not the case for product managers in start-up.

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Are you doing someone else's job

By Lionel Boscher | 17 oktober 2017

The role of a Product Manager is incredibly crucial; however the roles and responsibilities has its grey areas. There have been different analogies of a product manager, from the CEO of the product to the parent. But, what it truly means is that they know the ins and outs of the product even in their sleep.

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6 steps to convey your values using Storytelling

By Lionel Boscher | 03 oktober 2017

Just communicating the core Value Proposition is not enough. We need to engage the customer in our value delivery. Customers often need to experience the benefits provided by our product. In this Convey phase we choose how to support the customers buying our product, and how we support the sales organization to sell our products. For that, we will use some relevant tools,  and storytelling is surely among them.

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