Lionel Boscher

Curious in all latest innovations, I am very enthusiastic about marketing and communication. I support initiatives of the company through external and internal marketing, communication projects and digital production.
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Recent Posts

Innovation should NOT be Timeboxed

By Lionel Boscher | 2017-11-14 17:14

I was given a very interesting article from my colleague which I agree a 100%. The article is by Joyce Oomen called Build your innovation ecosystem with innovation portfolio management.

This article has properly summed up my idea of what I think about the current Start Up World. In the article Joyce has explored 5 principles on how to build innovation ecosystems. However, the core of this article has been innovation should not be seen as any other business like the ones currently in the market. Read More >

Debunking Waterfall vs Agile

By Lionel Boscher | 2017-10-31 16:45

I was recently inspired by a blog I came across called Agile Product Ownership in a nutshell by Henrik Kniberg. He had a comprehensive 15-minute video explaining how product owners can work agile. Agile is so trendy and a ‘hip’ word that big and small companies are interested in using it. Many smaller companies are adopting agile methodology because bigger corporations have seen its benefits as well. I thought I try helping out fellow product managers and debunk some things about agile methodology.

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The first steps of a Product manager

By Lionel Boscher | 2017-10-24 16:30

In a start-up environment people often end up as product managers depending on the product progression. Unlike larger multi-national companies, product often have a dedicated role and tasks assigned. However, this is not the case for product managers in start-up.

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Are you doing someone else's job

By Lionel Boscher | 2017-10-17 17:20

The role of a Product Manager is incredibly crucial; however the roles and responsibilities has its grey areas. There have been different analogies of a product manager, from the CEO of the product to the parent. But, what it truly means is that they know the ins and outs of the product even in their sleep.

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6 steps to convey your values using Storytelling

By Lionel Boscher | 2017-10-03 16:31

Just communicating the core Value Proposition is not enough. We need to engage the customer in our value delivery. Customers often need to experience the benefits provided by our product. In this Convey phase we choose how to support the customers buying our product, and how we support the sales organization to sell our products. For that, we will use some relevant tools,  and storytelling is surely among them.

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Anders Borg: "Data is the fuel that keeps the ecosystems going"

By Lionel Boscher | 2017-09-27 07:59

We interviewed Anders Borg, Chief Strategy Officer at Bisnode.  Anders is one of our speakers at our November conference this year and he will talk about “How to build successful data partnerships”

Bisnode is a supplier of data, specialized in retrieving business, market and credit information for organizations to use as a decision basis.

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Helene Ålander: "Collaboration is a lot about finding the common ground"

By Lionel Boscher | 2017-09-19 16:54

We interviewed Helene Ålander, working as a part of the portfolio Process Management at Telia Company AB. Helene is one of our speakers at our November conference this year and she will talk about “Collaboration – Sharing Mutual Goals”

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Staffan Movin: "The digitization is creating a bunch of new markets, solutions, and requisites for collaboration!"

By Lionel Boscher | 2017-09-12 17:03

We interviewed Staffan Movin, Managing Director at Marketing Technology Center, MTC*. Staffan is one of our speakers at our November conference this year and he will talk about “Business models and IoT strategies in different ecosystems

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Ulric Brandt: "the digitalized world will require a distinctive increase in collaboration"

By Lionel Boscher | 2017-09-05 17:39

We interviewed Ulric Brandt, consultant, trainer and author within Partnering and Strategic  Alliances at his company Partnering4business . Ulric is one of our speakers at our November conference this year and he will talk about “How to build business partnerships”.

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Adrienne Tan: "a stiff change in the knowledge and skill set of the product management industry"

By Lionel Boscher | 2017-08-22 17:21

We interviewed Adrienne Tan, Co-Founder and Director of Brainmates Product Management Training & Expertise! She will come to Sweden to speak  about Product Management and collaboration at the Collaboration and Ecosystem Strategies in Stockholm, 23rd of November.

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