Guest Blogger: Ulf Bengtzelius

Ulf Bengtzelius is a Senior Partner at Value Model Arusid AB. Ulf has a Ph.D. in physics with a broad experience in Product Development, Leadership, Marketing and Process Development. He introduced and implemented the Swedish ”Value Model” as the model for organic growth for ITT Industries worldwide with great success. Ulf will together with Hanna Lindh from Atlas Copco share their experience from implementing and working with Voice of the Customer.
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Listening to the voice of the customer

By Guest Blogger: Ulf Bengtzelius | 12 oktober 2016

A good understanding and description of the voice of the customer is necessary but this doesn’t mean doing exactly as the customer says.

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