Ulf Bengtzelius is a Senior Partner at Value Model Arusid AB. Ulf has a Ph.D. in physics with a broad experience in Product Development, Leadership, Marketing and Process Development. He introduced and implemented the Swedish ”Value Model” as the model for organic growth for ITT Industries worldwide with great success. Ulf will together with Hanna Lindh from Atlas Copco share their experience from implementing and working with Voice of the Customer.
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