. Pros and cons with clear responsibilities. How far should you as head of product management go by dividing responsibilities in your product management teamRead More >
Segmentation is often an area causing a lot of confusion or even unwelcome conflicts for product managers. In some organizations “Market segmentation” is seen as a pure marketing tool and would be the responsibility of the marketing department.
We often talk about the importance of quality. “High quality is mandatory in the competitive landscape of the 21st century”. “We achieve customer satisfaction through our high quality products”. But what is quality all about – can it be too high – and what is the responsibility of the Product Manager?
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Right now I am supporting a number of technology companies where the product management organization is being established. Successful startups or more mature organizations where management want to migrate from a project (single-customer) focus to a product (multiple customers in a market) focus.Read More >