David Fradin

David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a expert product leader, product manager and product marketing manager at companies like Apple and HP. He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market. As a result of his leadership and management skills, Apple promoted him first to Apple /// Group Product Manager and later Business Unit Manager at the same organizational level at that time as Steve Jobs. His forthcoming book “Building Insanely Great Products” and these workshops covers the founding values, vision, product life cycle and management employed by Apple at its founding and which it returned to in 1997 when Steve Jobs returned to Apple. What students will learn in these workshops is exactly what has made Apple the most valuable company in the world.
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Recent Posts

Apple Watch: Its about the “Do” and that is Product Management’s Job

By David Fradin | 06 oktober 2016

In Mark Gurman’s piece about Apple Watch’s retail sales pitch (http://9to5mac.com/2015/03/03/apple-watchs-retail-sales-pitch-revealed-3-key-features-switch-to-iphone-focus-on-bands/), he says that Apple is training its employees to focus on “three key features”.  And Apple tells their employees to:

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Use Six Spicey Keys to Ensure Product and Company Success

By David Fradin | 29 september 2016

Having trained thousands of product managers, product marketing managers and CXOs at various hardware, software, SaaS, insurance, financial services, telecommunications, retail and service companies worldwide–as well as managing hundreds of products and services through their product lifecycles–I’ve identified six key areas that insure product and company success.

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The Apple Way: Product Success, Customer Centric Organizational Structure

By David Fradin | 22 september 2016

If your company is like most organizations, there is an on-going battle over how the company is “driven”.  Sales, marketing, engineering, finance, legal, and distribution all competing with each other.

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What Should a Product Marketing Manager Do?

By David Fradin | 15 september 2016

Finally a Definitive Definition of Roles and Responsibilities for a Product Marketing Manager

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What is a Product Manager Do? - Definition of Roles and Responsibilities

By David Fradin | 08 september 2016

many product management job descriptions mix the roles with product marketing management, project management, user experience design and product architect making it nearly impossible for the product manager to succeed.

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Do: It is more than Demographics. Its about Behavior…What do people do?

By David Fradin | 01 september 2016

Many product managers and market research teams build their assumptions about customer requirements by asking the question “What do you need?” That is the wrong question. The question they should ask is “What do you do?”

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9 Things to Check before you "Green Light" a Product or Service

By David Fradin | 25 augusti 2016

If you are about to Green light a new or enhanced product or you are about to launch a product…

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How to Assess Your Product Management Life Cycle

By David Fradin | 18 augusti 2016

16 Questions to ask in order to conduct your Product Life Cycle

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