Dariush has started several successful ventures. He is advisor or board member of other companies. He has also conducted lectures at local and international universities about business, innovation and entrepreneurship and engaged in social work in projects he believes in deeply. He is one of the keynote speaker on The Product Leadership Day and he will be sharing with us about F*ck ideas. It is all about shipping, deploying and applying!
You are doing several different things, what would you say you are into?
I am into innovation, products are one of many areas that you can innovate in the organization. It’s usually the first area people think about and what traditionally what has been. In my view you can’t launch a new product singularly without a new business model or a new pricing strategy. So, I am very much into combinative innovation. It is when you combine at least 3-4 areas when you create a roadmap for a new product or service or a new offering or a new business model. Anything that you launch, you have to combine a few areas.
What got you into innovation?
I got into innovation because I was I'm very curious and fascinated about how some organizations manage to deliver new products or services to the market, surprise the market and feel the customer need. And how some just don't know and just keep doing what they've always done not growing and letting the market beat them. They're not curious to know how they can change help and what they can do to differentiate themselves.
We love reading here and have quite the library of books. What book have you read lately that has really influenced you?
What's your “secret sauce”?
I think it comes from within. I have said this maybe ten or twelve years ago I think it's a mix of courage and curiosity. And within curiosity you find creativity. But creativity needs courage, you need courage to be creative. And courage comes from a safety net. My safety net is my family: my wife, my children, my siblings, my parents. My secret sauce is allowing myself to be inspired and affected.
There’s a lot happening in the area of Product Management. What do you see as the most exciting development for Product Management?
Behind every business there is an end user, and we are now treating them as consumers. All of this is derived from the old saying - Content is King. The user feedback has become extremely important when we try to navigate our new products and services. In product management, we are involving our users even in the phase of developing a new product, so to a much larger extent, Customer became King.
- Interview Karolina Jackson-Ward @ Webforum
- Interview Nicklas Rosvall @ Benify
- Interview Dariush Ghatan @ Pivot
- Interview Saeed Khan @ Transformation Labs
- Interview Love Thyresson @ Net Insights
- Interview Petter Johnson @ Arbetsförmedlingen
- Interview Markus Eriksson @ Sandvik Coromant
- Interview Anna-Karin Lindblom @ FLIR Systems
- Interview Magnus Billgren @ Tolpagorni