Learn from the best!

By Kristin Svensson | 16 januari 2018

Product managers have never been more important for tech companies to stay ahead of competition and continuously create successful products. During Tolpagorni's 10 years in the field, we have come across outstanding Product managers who have made the difficult work look easy.

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6 - Minute Meeting – My Take

By Lionel Boscher | 09 januari 2018

Last week, Magnus Billgren, our CEO and founder wrote a thought provoking blog post on ‘Are you living on PowerPoint Dreams?’ On surface level, he had written down 5 pointers on how to kickstart the year and start achieving. One point which really hit me was "Make January the 6 minute-meeting-month".

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Are you living on PowerPoint Dreams?

By Magnus Billgren | 04 januari 2018

Every product manager has to many things to do.  All of us are trying to cope with all product management responsibilities. We are tied up in deliveries and we are responding to corporate initiatives. Far too often Product Strategies become Power Point Dreams. Let’s leave the dreams in 2017 and let’s make it happen in 2018.

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Your customers aren't lab rats

By Saeed Khan | 27 december 2017

Everywhere you turn these days, someone is talking about running experiments and tests to understand your customers or target market.

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Did you know? Santa is the oldest Product Manager!

By Lionel Boscher | 19 december 2017

Christmas is one of the most beautiful time of the year, isn't it? Most countries in the North are fortunate to have a beautiful blanket of white snow all over and snuggling indoors with some mulled wine and fluffy blankets. This is the time of the year where adults look forward to taking a well-deserved break from their daily grind and spend time with their children and parents. While everyone is waking up late and taking their days slower, it is the busiest time of the year for Santa Claus. Santa has a very difficult job – to make the children happy!

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2017 Wrap-up: our favorite readings!

By Lionel Boscher | 12 december 2017

At Tolpagorni, Product Management has been divided into 4 segments.

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How you can improve the way you communicate?

By Karl-Erik Carlström | 05 december 2017

In my last blog post I talked about the information overflow we all experience in our life’s today. That there is a challenge for marketing to get through the “noise” to the customers with the message. I mentioned the importance of being consistent in your communication, that consistency and frequency are important factors in all channels, but even more important in social media channels. I also talked briefly about “Theme Communication” and how that is one way of making your communication consistent. I thought it would be good to explain some more details in that concept.

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The power of consistency

By Karl-Erik Carlström | 28 november 2017

We live in the time of information. In fact, we are exposed to so much information, in so many different channels at an extreme speed, there is no chance we can absorb it all. We survive by triaging the overflow of information into manageable groups of information: "Interesting", "Scrap Now" and "Maybe Later".

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Innovation should NOT be Timeboxed

By Lionel Boscher | 14 november 2017

I was given a very interesting article from my colleague which I agree a 100%. The article is by Joyce Oomen called Build your innovation ecosystem with innovation portfolio management.

This article has properly summed up my idea of what I think about the current Start Up World. In the article Joyce has explored 5 principles on how to build innovation ecosystems. However, the core of this article has been innovation should not be seen as any other business like the ones currently in the market. Read More >

What can you do to support your customers buying behavior?

By Karl-Erik Carlström | 07 november 2017

The purchasing journeys in the B2B arena are getting more and more complex. Since customers behavior are changing, it is becoming increasingly unproductive to stick to old traditional linear sales processes that many sales organizations are forced to follow. Why? Because your customer simply does not behave that way anymore. And these behaviors do not fit in the traditional sales funnel thinking.

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