5 great readings which made me discover what Product Management is!

By Lionel Boscher | 2017-05-24 09:14

For a few months now, I have been discovering the wonderful world of Product Management. During my previous experience in different Marketing positions at French technology companies, I have been working on Value Definition, Marketing communications, Customer service, Technical support or Sales without being fully aware they were all part of a whole: the Product Management Domain.

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How to secure your product launch… and be able to do it again!

By Bo Tiderman | 2017-05-16 17:00

Some companies do product launches every month and some companies launch every day. They have the opportunity to build up experiences, resources and skills to do the launches in an efficient and success way. If you are not one of these companies – how do you staff up to secure the success of your product in the market after all investments has been made in development?

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Find the right level of engagement with your tech support.

By Erik Bjernulf | 2017-05-09 17:00

Talk to a product manager about Tech support – and you will most certainly get a reaction. Sometimes – “a great source for product insight” – or “constant interruption on stupid topics”

Technical support will never leave a product manager speechless. Because for High Tech products, including sw services, there is often a need for tech support.

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Why you should take care of your product ecosystem?

By Erik Bjernulf | 2017-05-02 14:12

 

Partnership management – or living in the Ecosystem – is a growing area of interest for the product manager in Technology.

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Value based pricing – or not?

By Bo Tiderman | 2017-04-25 16:26


Value based pricing is claimed to be the way to price the products. The argument is obvious – value is typically what customers pay for! But how many companies actually do value based pricing?

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What mistakes are you making when it comes to roadmapping?

By Erik Bjernulf | 2017-04-18 15:05

Roadmapping is the strategic process where a roadmap is created. The roadmap contains both market, business and technical development over time. A roadmap is a powerful strategy communications tool.

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5 tips to drive improvement for product success

By Erik Bjernulf | 2017-04-11 17:32

The role of the product manager includes many different topics. An area that would indeed be part of the core responsibility is what we call “Product Analysis”, which refers to the financial, quality reporting and analysis of the entire portfolio of products.

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8 framgångsfaktorer för att lyckas som produktchef

By Erik Bjernulf | 2017-03-28 15:23

Produktledning är en central organisatorisk process som omfattar mer eller mindre alla delar av ett teknikintensivt bolag inom B2B. Produktchefsroll är avgörande för att säkerställa att produkterna är lönsamma över hela livscykeln. För att bli en framgångsrik produktchef behöver du bemästra många discipliner och vara en mästare på en hel del verktyg och metoder. Nedan har jag sammanställt åtta faktorer som du behöver ha koll på.

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Can you create emotions between your technology product and your customers?

By Bo Tiderman | 2017-03-22 11:23

Today I was really proud.
Ålö, one of our customer, sent me a link to a video presenting their new generation of products that now has been launched, and I was working with them putting together the definition of this generation a few years ago.

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Fast, cheap and emission-free vehicles launching in Stockholm

By Kristin Svensson | 2017-03-14 08:57

Bzzt offers a new (fast, cheap and emission-free) way of traveling short distances in the cities. With the unique and straightforward price model of "3 öre" per meter Bzzt changes the game of intra-city traveling. It is also the first taxi service in Sweden that is awarded with "Bra Miljöval" an Swedish ecolabel referred to as "Good Environmental Choice" in English. The vehicles are three-wheeled electric "pods" that are extremely energy efficient. Bzzt launched its service in pilot scale in 2015 and is now set to launch in Stockholm this spring. 

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