We interviewed Helene Ålander, working as a part of the portfolio Process Management at Telia Company AB. Helene is one of our speakers at our November conference this year and she will talk about “Collaboration – Sharing Mutual Goals”Read More >
We interviewed Staffan Movin, Managing Director at Marketing Technology Center, MTC*. Staffan is one of our speakers at our November conference this year and he will talk about “Business models and IoT strategies in different ecosystems”
We interviewed Ulric Brandt, consultant, trainer and author within Partnering and Strategic Alliances at his company Partnering4business . Ulric is one of our speakers at our November conference this year and he will talk about “How to build business partnerships”.
This is an observation from visiting a number of companies in Sweden and abroad – the challenges for product management to define a good collaboration format with Sales and Segments. I am not an historian but it seems to me that many Swedish (?) companies start from a really good product idea. Having the best technical solution is good enough to succeed in the market for some time – maybe you have to get some help from a sales organization but that is all you need to be successful.Read More >
In my work with product management I often see poorly designed Value concepts that become useless. This is because we turn the Value-work into a philosophical discussion rather than a business driven.When asking people “What is Value?”, most would probably propose a valid explanation. As a consequence of that, we could have thousands of potentially good definitions of Value. Most definitions would be able to stress different aspects of value, and would approach the word from different angles. Read More >